Configure the campaign
Select formats, languages and template assets.
How it works
Campaign relationships encode project, language, country and content tags, with a fallback campaign.
Automated advertising creative generation
A creative tool that builds HTML, PNG and GIF ads from campaign templates and feed data.
Project overview
What the service does
A creative-management application that takes a campaign template and current feed data, then renders reusable advertising materials as HTML, PNG or GIF. Teams can organise campaigns and assets in a visual interface.
Campaign teams need to produce image and animation formats from changing feed data without assembling each version by hand.
Who uses it
Marketing and advertising teams that prepare many campaign variations from changing event or product data.
Input
- Campaign, language, country and content tags.
- HTML template parts, images and font assets.
- Current events or values from an external feed.
Output
- Rendered HTML, PNG previews and GIF creatives.
- Campaign assets stored for reuse and delivery.
- Fallback creative when a matching feed item is unavailable.
01 / How the service works
Creative generation
Creative generation
- INPUTCampaign and feed
Template, format, language and current data
- PROCESSFill the template
Select the event and localized assets
- PROCESSRender formats
Browser creates HTML/PNG; Pillow builds GIF
- RESULTStore and deliver
Save assets and serve repeated requests from cache
02 / System architecture
Main components and their roles
Compose slides
Current feed events populate the template.
How it works
Slide generation binds localized event data and assets to template sections.
Render formats
Background tasks create visual versions of the creative.
How it works
Playwright captures browser frames; Pillow assembles GIF. Celery groups and async batches coordinate work.
Store and serve
Prepared assets are stored and made available for delivery.
How it works
Campaign metadata and rendered files are stored separately. Redis caches frequently requested assets for delivery.
03 / Implementation details
Engineering decisions
Fill templates from feeds
Campaign settings select the feed values, language and assets used in each creative.
Render formats in background jobs
Browser rendering creates image frames; Pillow assembles animated GIF files.
Store and serve creative files
Campaign metadata and rendered assets are stored separately and served through a cache.
Software development for business
Have a project in mind?
Tell me what the application should do, how the team works today and which requirements or deadlines matter.